I wasn’t calling it plantfolio until December, but from the start, plantfolio had to be small enough to stow on a shelf in a closet or on top of a fridge. Set up, it needed to be large enough to fit a medium sized plant and pot on one side and a full bag of dirt on the other. It needed to fit on a countertop. It needed to be sturdy. It needed to be water resistant. It needed to minimize mess by limiting dirt, water and debris from flying out and getting on the table or floor.